Travel Switzerland Media & Trade Plattform https://www.travelswitzerland.com/en/ Travel Switzerland Media & Trade Plattform Thu, 02 Oct 2025 07:41:03 +0000 en-US hourly 1 https://www.travelswitzerland.com/wp-content/uploads/2024/05/cropped-travel_switzerland_alternative_icon_cross_white-32x32.png Travel Switzerland Media & Trade Plattform https://www.travelswitzerland.com/en/ 32 32 Speed dating and networking in Zermatt at STM 2025 https://www.travelswitzerland.com/en/speed-dating-and-networking-in-zermatt-at-stm-2025/ Thu, 02 Oct 2025 06:37:59 +0000 https://www.travelswitzerland.com/?p=67722 With branded networking spaces and Swiss Travel Pass prizes, STS connected buyers and providers at Switzerland’s premier tourism industry event.

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Over two days packed with workshops, around 420 international buyers, 350 international providers, and Switzerland Tourism representatives from over 40 markets met for a series of 20-minute speed meetings in the Alpine village of Zermatt at the foot of the iconic Matterhorn.

From 21 to 25 September 2025, the Alpine village of Zermatt became the centre of Switzerland’s international tourism industry. At the Switzerland Travel Mart (STM), considered the country’s most important tourism sales platform, some 350 Swiss providers presented their offers to some 420 international buyers.

Pre-convention tour
Ahead of the event, Travel Switzerland hosted a pre-convention tour, which featured the following highlights: the Gotthard Panorama Express from Lucerne to Bellinzona, the Centovalli Railway from Locarno to Domodossola, Locarno’s local mountain Cardada, and the bay of Spiez. The end of the tour coincided with the official start of STM in Zermatt, which kicked off on Sunday evening with the “market dinners” in various Zermatt restaurants.

Destination day and opening
International buyers and Swiss suppliers were invited to discover the magic of Zermatt and its surroundings with a full day of activities. Options ranged from a chocolate making workshop and golf to gourmet hiking or mountain biking. That evening, the official opening took place on the Matterhorn Plaza, featuring an impressive light show and a joint appearance by Martin Nydegger (CEO Switzerland Tourism), Sara Roloff (CEO Swiss Travel System), Stefan Vasic (CMO SWISS) and Daniel Luggen (CEO Zermatt Tourism).

Workshop
Over two days, more than 10,000 meetings were held in a specially built chalet village. Travel Switzerland’s market managers hosted some 150 meetings, using the opportunity to forge new contacts and deepen existing ones. Our branded coffee bar and prize wheel, featuring giveaways from all participating transport companies, offered the perfect setting to chat and network.

Closing competition
At the closing event, hosted at the Cervo Mountain Resort, two lucky winners of our Grand Prize were presented with a giant voucher for two 1st class Swiss Travel Passes.

The 2025 STM was organised by Switzerland Tourism, with Zermatt Tourism, Travel Switzerland and SWISS as co-organisers.

See the pictures from the event

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]]> Gotthard Panorama Express Season 2026 https://www.travelswitzerland.com/en/gotthard-panorama-express-season-2026/ Thu, 25 Sep 2025 12:35:06 +0000 https://www.travelswitzerland.com/?p=67676 From 18 April 2026, the Gotthard Panorama Express will run daily – including Mondays. Prices and timetables remain unchanged, group bookings open now.

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Good news: From 18 April to 18 October 2026, the Gotthard Panorama Express will run daily – including Mondays! Prices and timetables remain unchanged, so you can plan your journeys as usual. Please note, however, that the train will no longer stop at Göschenen and Airolo. Group bookings for 2026 are now open at sales-gopex@sbb.ch.

Further details can be found here: News Gotthard Panorama Express.pdf

Go to Gotthard Panorama Express

 

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]]> Sales launch for TGV Lyria tickets for Christmas and winter https://www.travelswitzerland.com/en/sales-launch-for-tgv-lyria-tickets-for-christmas-and-winter-2/ Thu, 25 Sep 2025 12:27:12 +0000 https://www.travelswitzerland.com/?p=67667 TGV Lyria tickets for travel between France and Switzerland up until 29 March 2026 are now available. As a general rule, tickets can be booked up to six months in advance. Group bookings have already been possible two weeks before the official sales launch. TGV Lyria has opened ticket sales for connections between France and […]

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TGV Lyria tickets for travel between France and Switzerland up until 29 March 2026 are now available. As a general rule, tickets can be booked up to six months in advance. Group bookings have already been possible two weeks before the official sales launch.

TGV Lyria has opened ticket sales for connections between France and Switzerland over Christmas and the winter season. In addition to fast and comfortable services to popular Swiss destinations such as Geneva, Lausanne and Zurich, TGV Lyria also meets the highest environmental standards. 

Learn more at tgv-lyria.com 

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]]> Winter delights: year-round operation on the Luzern–Interlaken Express. https://www.travelswitzerland.com/en/winter-delights-year-round-operation-on-the-luzern-interlaken-express/ Thu, 25 Sep 2025 12:17:24 +0000 https://www.travelswitzerland.com/?p=67662 Travelers enjoy white winter landscapes thanks to year-round operation over the Brünig Pass.

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Running hourly throughout the year, the Luzern–Interlaken Express links two of Switzerland’s most beautiful regions. In winter, the panoramic route reveals its special charm as sparkling snowy landscapes, frozen waterfalls and crystal-clear lakes fill the journey over the Brünig Pass. A trip full of winter magic that connects Lucerne and Interlaken in just under two unforgettable hours. 

Hourly connections in both directions make it possible to travel flexibly year-round between the Lucerne and the Lake Lucerne Region and the Jungfrau Region around Interlaken. The journey of just under two hours on the Luzern–Interlaken Express is considered a panoramic experience of the highest class, with snow-covered peaks, frozen waterfalls and crystal-clear lakes unfolding in impressive sequence during winter. 

Shortly after departing Lucerne, the view opens across tranquil Lake Lucerne, framed by the snow-clad mountains of Central Switzerland. Following a stop in Giswill, the train begins its cogwheel-powered ascent of the Brünig Pass. Nestled among wintry slopes, Lake Lungern offers one of the most beautiful photo opportunities along the route. The Brünig Pass marks the route’s highest point at over 1,000 metres above sea level, with snow often a part of the landscape from November to April. 

The journey continues steeply down into the Hasli Valley, through wintry open forests and past traditional Bernese Oberland houses. From Meiringen, the train follows the young River Aare, while frozen waterfalls plunge down steep rock faces. Soon afterwards, Lake Brienz comes into view, its turquoise waters standing out even in the cold season. The village of Brienz, renowned for traditional wood carving and home to arguably the most beautiful street in Europe, marks another highlight. 

Finally, the route runs along the lakeshore to Interlaken, where the panorama of the Eiger, Mönch and Jungfrau mountains reveals itself in full winter splendour. This impressive train journey can also be experienced in the opposite direction, from Interlaken to Luzern. 

Learn more 

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]]> Travel Switzerland launches “Day Discoveries” https://www.travelswitzerland.com/en/travel-switzerland-launches-day-discoveries/ Thu, 25 Sep 2025 12:05:49 +0000 https://www.travelswitzerland.com/?p=67646 One-day excursions let visitors enjoy short journey-times and luggage-free trips on public transport.

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Experience all of Switzerland – one day at a time and without luggage

Switzerland is a small country packed with variety. Thanks to the short journey times of the world’s densest public transport network, travellers can quickly and easily reach lakes, mountains and villages from any Swiss city. “Day Discoveries” let visitors get to know their host city better and leave their luggage in their hotel while enjoying flexible and convenient day trips by train, bus, and boat.

Learn more 

 

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]]> Upgrade for the ÖBB Nightjet: night train of the new generation https://www.travelswitzerland.com/en/upgrade-for-the-obb-nightjet-night-train-of-the-new-generation/ Mon, 18 Aug 2025 04:00:36 +0000 https://www.travelswitzerland.com/?p=66907 The Austrian Federal Railway's night train now offers passengers travelling together or alone an even more comfortable experience on rails.

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Upgrade for the ÖBB Nightjet: night train of the new generation

The new generation Nightjet makes travelling overnight even more pleasant: with a modern design, more privacy and greater comfort. The new trains take passengers overnight from the European cities of Cologne and Hamburg (from 4 December 2025) as well as Vienna and Amsterdam (in the first half of 2026) to Switzerland – relaxed and climate-friendly.

The ÖBB Nightjet night-time travel experience in the newly designed seating, couchette or sleeper carriages with various comfort categories now include the option of innovative Mini Cabin sleeping pods.

Mini Cabin for solo travelers
The new sleeping pods in the couchette car offer maximum privacy and everything you need for an undisturbed, relaxing night journey in a compact space. The Mini Cabins for one person have a 190-centimetre-long bed, a locker for hand luggage, a reading lamp, storage space, coat hooks, a mirror and a sliding folding table for the complimentary breakfast.

Comfort for every travel need
The new ÖBB Nightjet also features various couchette car categories for up to six people – ideal for groups or families. The sleeping car compartments with various comfort categories for up to three people even offer a private bathroom with a toilet and a shower. For passengers with reduced mobility, every new ÖBB Nightjet offers a modern barrier-free couchette compartment and toilet, which can be accessed via a low-floor entrance.

Discover all the comfort categories of the new generation ÖBB Nightjet now to give your customers the best advice for their night-journey to Switzerland.

More information on nightjet.com

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]]> Timetable 2026 with more train connections from abroad https://www.travelswitzerland.com/en/timetable-2026-with-more-train-connections-from-abroad/ Fri, 15 Aug 2025 14:25:52 +0000 https://www.travelswitzerland.com/?p=66916 With the official Swiss timetable change on 14 December 2025, there will be even more options for international travel to Switzerland.

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The new 2026 timetable offers travelers more direct connections and destinations from which they can conveniently discover Switzerland by public transport. Whether from Italy, Germany or France – many additional and new direct trains will connect all of Europe with Switzerland every day from 14 December 2025.

We have already compiled an overview of the most important changes to the 2026 timetable for you here:

Arrival from Italy
• Two extra trains will run daily between Milano Centrale–Zürich
• In addition, the existing direct connection from Bologna will be extended to Florence.
• From March to October, the existing direct train from Genova will even run from Livorno further in the south.

Arrival from Germany
• For the first time, there will be direct ICE trains, e.g. from Berlin or Hamburg to Brig:
1x from Dortmund (departing 05:37 via Köln, FFM Airport Mannheim Karlsruhe Freiburg to Visp and arriving to Brig at 13:11)
1x from Hamburg (departing 08:44 via Dortmund, Köln, FFM Airport Mannheim Karlsruhe Freiburg to Visp and arriving to Brig at 19:33)
• The number of direct Berlin–Chur connections will be increased to four trains per day in each direction.

Arrival from France
• The seasonal TGV Lyria direct connection Marseille–Lausanne will be extended for one year in 2026: Passengers will now be able to travel directly from the French Mediterranean coast to Lausanne from April until October – on Thursdays to Mondays. In July and August, trains will continue to run daily. This will also improve Lyon’s connection to western Switzerland.

More information on sbb.ch (German only)

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]]> New highlight on the Titlis https://www.travelswitzerland.com/en/new-highlight-on-the-titlis/ Fri, 15 Aug 2025 14:25:36 +0000 https://www.travelswitzerland.com/?p=66891 From 2026 the "Titlis Tower" by Herzog & de Meuron will make a visit to the three-thousand-meter peak even more spectacular.

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Great things are happening on the Titlis: from the end of May 2026, the new “Titlis Tower” will open as a breathtaking vantage point. A milestone for sustainable infrastructure and the alpine experience on #ThePeakToBe

Titlis, one of Switzerland’s best-known excursion mountains, is getting an exciting new addition

New architectural height: the “Titlis Tower”
Another highlight is expected to open in early summer 2026: the new “Titlis Tower”. The renowned Basel-based architectural firm Herzog & de Meuron is currently transforming the striking, iconic 1980s steel structure at the summit station into a modern, cross-shaped landmark at over 3,000 metres above sea level. Two glazed steel structures will be integrated into the existing building and, from the end of May 2026, will house a restaurant, a bar and exhibition spaces. Guests will reach the “Titlis Tower” from the mountain station either through the underground “Rock Passage” or above ground across the glacier. From the entrance hall, a lift will take them directly up to the new viewing terrace with breathtaking views of the glacier and the Alps.

With the new “Titlis Tower”, the mountain will not only be easier to reach but will boast another spectacular tourist attraction.

More information on titlis.ch

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]]> Swiss public transport with price adjustments in 2026 https://www.travelswitzerland.com/en/swiss-public-transport-with-price-adjustments-in-2026/ Mon, 23 Jun 2025 06:00:46 +0000 https://www.travelswitzerland.com/?p=66278 From 01 January 2026, Swiss Travel Pass (Flex) prices will rise by 5% on average.

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Swiss public transport with price adjustments in 2026

Travel experts and tour operators who design travel packages and offer Swiss public transport tickets will be interested to hear the latest about the upcoming price updates for the Swiss Travel Pass (Flex) and the Swiss Half Fare Card.

The prices for the Swiss Travel Pass (Flex) and the Swiss Half Fare Card will be adjusted as of 01 January 2026.

The Swiss Travel Pass (Flex) with a starting validity date in 2026 will see a price increase of 5% on average. The price adjustments are due to the growing demand for Swiss public transport services from international visitors and reflect Switzerland’s ever-growing reputation as a highly desirable travel destination.

The price for the Swiss Half Fare Card will increase from currently CHF 120 to CHF 150. The new price point aligns it with the Swiss tariff system and better reflects that of the Half Fare Card.

Important side note: prices for products from the “Direct National Transport” range, such as day passes and point-to-point tickets, remain unchanged. However, local price adjustments by fare networks or individual transport companies are possible.

Thank you for taking note of the upcoming changes and for informing your valued customers ahead of time about the price increases to avoid any misunderstandings.

Download the new fact sheet  

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Swiss public transport with price adjustments in 2026

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]]> SGV – a pioneer in passenger shipping for sustainable mobility https://www.travelswitzerland.com/en/sgv-a-pioneer-in-passenger-shipping-for-sustainable-mobility/ Mon, 23 Jun 2025 05:55:15 +0000 https://www.travelswitzerland.com/?p=66287 The Lake Lucerne Navigation Company (SGV) has, for the first time ever, used solar fuel from Synhelion.

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SGV – a pioneer in passenger shipping for sustainable mobility

The Lake Lucerne Navigation Company (SGV AG) has, for the first time, used solar fuel from Synhelion. The steamboat Gallia was symbolically refuelled with solar diesel from Synhelion’s industrial plant DAWN – a milestone for more sustainable mobility on water.

The over 110-year-old steamer was ceremonially refuelled with the first barrel of solar diesel, produced at Synhelion’s DAWN plant in Jülich, Germany. Operational since summer 2024, the facility manufactures sustainable synthetic fuels on an industrial scale. Synhelion’s solar fuel is fully compatible with conventional combustion engines. With this initiative, SGV becomes the first navigation company in the world to utilise Synhelion’s solar fuel. The symbolic first fuelling took place during the launch of SGV’s new premium offering, Legends of Lake Lucerne.

Renewable fuels as a key to sustainable mobility
By fuelling the Gallia, Synhelion demonstrates that its solar fuels are ready for real-world application. They enable near carbon-neutral mobility – without requiring modifications to existing engines or infrastructure.

Sustainability is a key priority
SGV has already signed a five-year purchase agreement with Synhelion and plans to use solar fuel on a regular basis in the future. As a pioneering customer, SGV plays a vital role in scaling Synhelion’s technology. “Sustainability is a key priority for us. Synhelion’s solar fuel provides a tangible solution for reducing CO₂ emissions,” says Stefan Schulthess, CEO of SGV.

Synhelion – turning sunlight into fuel
Synhelion produces renewable solar fuels with the aim of defossilising the transport sector. The cleantech company has developed a scalable technology that uses solar energy to manufacture synthetic fuels. These solar fuels are almost CO₂-neutral and fully compatible with today’s global fuel infrastructure and existing engines. Since launching its industrial plant DAWN in 2024, Synhelion has been producing solar kerosene, solar diesel and solar petrol, supplying them to a growing customer base. Backed by international partners from various industries and transport sectors, Synhelion is working to replace fossil fuels with renewable solar alternatives.

Find out more at synhelion.com

More news

Swiss public transport with price adjustments in 2026

/
by
/
Tags:
From 01 January 2026, Swiss Travel Pass (Flex) prices will rise by 5% on average.

SGV – a pioneer in passenger shipping for sustainable mobility

/
by
/
Tags:
The Lake Lucerne Navigation Company (SGV) has, for the first time ever, used solar fuel from Synhelion.

New faces at Swiss Travel System AG

/
by
/
Tags:
Two newcomers support join our team. Ruben Monteiro as Market Manager for IT, ES, BR, NL; Teresa Sham as Sales & Marketing Manager for HK and TW.

Meet us at the Swiss Travel Mart in Zermatt

/
by
/
Tags:

Discover Alpine pass crossings with PostAuto

/
by
/
Tags:

Jungfrau Railways unveils Schynige Platte Skywalk

/
by
/
Tags:
Expand your portfolio with an exciting novelty: the Schynige Platte Skywalk opened on 12 June 2025.
PreviousNext

The post SGV – a pioneer in passenger shipping for sustainable mobility appeared first on Travel Switzerland Media & Trade Plattform.

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